I have to say I was kinda nervous about getting stretch marks when I first started to “pop” during my pregnancy. Fortunately, 30 weeks in, I still don’t have any. I have been using cocoa butter from the beginning, but recently swapped it out for the Ellovi Butter I received in my first Bump Box. The product is very pure as it is made from only six ingredients, including macademia, coconut, & shea. The butter is smooth and creamy, but does not leave you greasy and smelly like cocoa butter tends to do. A little bit goes a long way and so the small jar has lasted some time now. I recommend this for all women – not just pregnant women! It is a little treat that is great for your skin.